Child Centred Philosophy   Safety, Quality and Value for Money   Playtime   Channels   Customer Service   Catalogues   HK Office Overview Channels ELC distributes product through it's own shops and selected Debenhams; Boots and Sainsbury stores. It also has a direct business offering a mail order service or shopping via the web on elc.com. These channels offer additional ways of shopping at ELC, depending on the individual needs of our customers.