Child Centred Philosophy   Safety, Quality and Value for Money   Playtime   Channels   Customer Service   Catalogues   HK Office Overview Child Centred Philosophy Early Learning Centre has a strong child centred philosophy. We work with child development specialists to ensure that all our toys add to the childís early development. At ELC the simple philosophy is children learn more and learn more quickly when they enjoy what they are doing. When children are having fun, they often donít realise how much they are learning. From early shape sorting to complex construction skills, we only sell toys that make learning fun.