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| Early Learning Centre |
| Early Learning Centre is the leading, pre-school retailer in the UK with 220 stores in towns and cities across the country, including Northern and Southern Ireland. We also have over 80 international stores in 19 countries across the world. ELC is a toyshop with a difference, it began as a mail order operation in 1974 when the founder, a parent, could not find the sorts of toys he wanted for his own children. |
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| Helping children be all they can be |
| At Early Learning Centre, we do all we can to help mums help children grow into happy, self-confident people. We create fantastic toys – toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are tremendous fun. All our toys are designed to help children explore the boundaries of their imaginations and creativity, to make learning fun and help children be all they can be.
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| Safe and Sound |
| All our toys meet and exceed all British and European standards for toy safety. We test our toys just like your kids do. We push them down the stairs, throw them, jump on them, knock them over, poke fingers in them and even lick them. So we know our toys are as tough as the children that play with them. |
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